Giving Stability, Rewarding Partnerships, Forging a Future
We will endeavor to achieve our promise by working with three clear principles:
Stability & reward for our riders
Long term contracts
World class sports science strategy
True return for our sponsors & partners through brand partnerships
Continue to identify the unique ways we can provide a return to sponsors.
Forge true two-way partnerships that lead to long term relationships.
Development of women’s racing at all levels
Play an active role in the shaping of landscape for women’s racing at all levels