Yellow Jersey, the specialist cycling insurance brand, have become an Official Partner of Matrix Fitness team for the 2015 season. The new partnership will not only see the Yellow Jersey logo displayed on the team’s clothing, but all riders on the team will also be covered by Yellow Jersey insurance; specifically tailored to their needs when training and racing at home and abroad.
Having confirmed it’s application to join the highest ranks of women’s cycling with its UCI professional team registration in 2015, the team also confirmed the signings of London 2012 Olympians Lucy Martin and Laura Trott.
Stefan Wyman, owner and manager of Matrix Fitness, commented: “This doesn’t only help us step forward on the bike, but also gives us the security of knowing our riders are insured correctly. This partnership is the start of our work to ensure our riders are treated as professionally as possible, on and off the bike.”
Part of the registration to become a UCI team involves providing a prescribed level of cover to each of the riders on the team. That process highlighted the opportunity in the insurance field for the Matrix team to work with a specialist provider and ensure the best possible cover was put in place. Discussions with Yellow Jersey began in July, during the Tour de France’s opening stages in the UK.
“Yellow Jersey were keen to work with the team from the first moment we spoke, and we feel this is just the start of a long term relationship. With the rapidly increasing number of cyclists in the UK, and the obvious insurance needs, we feel Yellow Jersey and their products are an essential part of the growth of performance and recreational cycling.”
Ryan Georgiades, Yellow Jersey Managing Director, added: “At Yellow Jersey we take pride in our name, we are not only a leading insurer, we are a part of the cycling community. Since starting the business, we have looked for opportunities to demonstrate our premium cycle insurance product, whilst investing in the sport we love. Our new partnership with the Matrix Fitness team allows us to do just that, and we’re excited about making their road to success as smooth as possible in 2015.”
Yellow Jersey will be at many leading events in the UK with the Matrix Fitness team, as they look to increase awareness of the need to be insured whilst racing and riding.